Monday, 30 April 2012

task 1 18B


I am going to create a shoe that extra bounce In, it will be made specifically for gymnasts, free runners, martial artists and similar sports de to the fact it will give them higher flips and more speed. I will start a new company to sell these shoes, this company will be called ‘uFLY’.

My product; the shoe will be available in all sizes, and various colours. The extra bounce given in the shoe will be similar to nike’s ‘air’ range but be more advanced and sport specific. It will give the user high flips and the ability to run faster due to the spring they will receive from the shoe’s contact with the floor.

The new company uFLY has taken the naming idea from apple’s ‘I’ collection but been replaced with a ‘u’ with gives the customer a more customized feeling. and taken the word fly because it gives the customer the feeling they can fly.

The company has teamed up with the already existing company ‘Feiyue’ to create the new product ‘the product will have the design of a feiyue shoe including shae and signature double arrow on but will have uFlY’s logo on the side instead of feiyue’s. 

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