task 2 18B

This shoe is the most advanced sport specific shoe ever made. It will give the wearer such an advantage over everyone else that everyone will want them which is where we will make our main profit source. The shoe will already be provided by Feiyue so all we need to do is print our logo on the side. The screenings for the logo will be cheap as It is one colour. Our advertising budget will be 2 million with which we create a television advert to be played on television during the evenings, we should be able to afford the advert slot during the breaks on programmes such as emmerdale and holyoaks. With the money we have, we will hire a professional televison advertising company to film our advert.

Technically we are okay because the company we will hire to make the advert will have top of the range equipment and skills available.

The USP (Unique Selling Point) is that there is currently nothing as advanced as the shoe we have made. We willing having the selling line “Most Flip, We Fly”

The target audience will be very varied ranging different athletes such as gymnasts, martial artists, free runners but the product may even be used by runners for extra bounce in their pace.