task 7 18B

Brand names

1.    FeiyueU – this is suitable because it is short and snappy. The capital ‘U’ gives the idea that the shoes are personal and my product will also be joined with the existing company called ‘feiyue’

2.    Bounce – bounce would be good because it is short and snappy but also briefly explains what the product does.

3.    Higher – higher gives the impression that the wearer is higher, therefore better than their competition which will make them want to have the shoe and be the best.

4.    HowHi – this is okay but is unusual because it contains 2 words pt together into one word but with 2 capital letters, which is unappealing.

5.    Springers – springers is good because it instantly gives off the feeling that you bounce, jump, spring high and is short and snappy, the downside is that it sounds a bit childish.

I have decided to go with ‘FeiyueU’ because I think it sounds the best and is very relevant to my product.

Product names

1.    uFLY – it is short snappy and people will want to buy it because it sounds trendy as well as efficient.

2.    Air time – it gives the athlete the picture that they will be higher in the air and have… more air time

3.    UP – it tells the athlete they will keep going up and up during their activity, it is also snappy.

4.    Don’t stop – it is long but gives motivation the the wearer.

5.    Higher – gives the impression that the wearer will have the highest jumps.

I have decided to go with ‘uFLY’ because I think it sounds trendy and is similar to apple’s ‘i’ rang of products but with a ‘u’ which gives the wearer he is top of the market.